How Overcoming Addiction Fueled My Passion for Helping Purpose-Driven Entrepreneurs Find Their Voice (and How StoryBrand Can Help You Too)
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Ever feel like your brand message is playing a game of hide-and-seek, and you're always "it"? …. Yeah, me too. For the longest time, I wasn't just struggling to find my brand voice—I was struggling to find my actual voice.
Here's the deal: a few years ago, I wasn't designing websites or helping entrepreneurs tell their stories. I was fighting to reclaim my own story from addiction. Not exactly the glossy before-and-after you see on Instagram, right? But hang with me, because this plot twist changed everything.
Recovery forced me to strip away the noise, the pretending, the layers of "who I thought I should be" until all that remained was...well, me.
Messy, imperfect, but completely authentic me. Turns out, finding your voice in recovery is a lot like finding your voice in business – it's uncomfortable, it's real, and it's totally worth it.
That journey? It lit a fire in me to help other people—especially purpose-driven entrepreneurs like you—find and amplify their authentic voices.
Because when you've had to fight to discover your own truth, you develop a sixth sense for helping others uncover theirs. And that's where StoryBrand comes in (but more on that magic in a minute).
The Power of Finding Your Authentic Voice
My Journey: Stripping Away the Noise
Picture this: me, sitting in a circle of folding chairs, sweaty-palmed and terrified, about to share my story for the first time. No filters. No facade. Just raw truth.
"Hi, I'm—" and my voice cracked. Classic, right?
That moment—scary as it was—became my turning point. Because when you've spent years hiding behind a carefully constructed version of yourself, speaking your truth feels like jumping out of a plane without being entirely sure your parachute will open.
But here's the wild thing: once I started speaking my truth, I couldn't stop. The relief was immediate and intoxicating (the good kind of intoxicating, ha!). With each honest conversation, each vulnerable share, I peeled back another layer of pretense until I finally recognized the person in the mirror.
Why Authenticity Matters in Business
Let's be real—people can smell BS a mile away, right? We're all walking around with finely-tuned authenticity detectors, especially now when we're drowning in marketing messages 24/7.
When a brand speaks with an authentic voice, it cuts through that noise like nothing else. It's the difference between someone scrolling past your website with a "meh" versus stopping dead in their tracks with a "wait, they get me!"
My recovery journey gave me this weird superpower: I can spot inauthenticity from a mile away. When you've spent years being inauthentic yourself (recovery honesty hour!), you develop an eagle eye for it in others.
Now I use that superpower to help my clients strip away the corporate-speak and jargon that's hiding their true voice.
Because here's what I know for sure: your story—your real story with all its messy parts—is precisely what makes your brand unforgettable. It's what transforms casual browsers into loyal customers who feel like they know you, even if they've never met you in person.
Introducing StoryBrand: Your Guide to Clarity
What is StoryBrand and Why It Works?
Okay, so you've probably heard of StoryBrand floating around in the marketing world, but what the heck is it actually? Think of it as your brand's GPS when you're utterly lost in the woods of confusing messaging.
StoryBrand, created by Donald Miller, is essentially a framework that helps businesses tell their story using the elements of a great movie. (And who doesn't love a good movie, right?)
Here's the genius part: our brains are literally wired for story. We've been telling them around campfires since, well, forever. When information comes packaged as a story, we pay attention, we remember it, and—this is the kicker—we connect with it emotionally.
The framework follows what's called the Hero's Journey (fancy film school term alert!), but here's where StoryBrand flips the script in the most brilliant way: your customer is the hero, not your brand. Mind. Blown.
Let me break it down:
Your customer is Cinderella, not you
Your brand is the Fairy Godmother (the wise guide with the answers)
Your product/service is the glass slippers (the tool the hero needs to transform their life)
See what I just did there? It's a story almost everyone knows, and it perfectly captures how your brand should position itself—not as the main character, but as the magical helper who provides exactly what your customer needs to succeed in their journey. You're not attending the ball; you're making sure THEY get there!
How StoryBrand Helps You Find Your Customer's Story
Here's where the magic really happens (and where I could honestly talk for hours if you let me): StoryBrand forces you to get out of your own head and into your customer's world.
Most businesses are out there screaming, "Look at us! We're awesome! We've won awards! Our product has 57 features!" Meanwhile, your potential customers are standing there thinking, "Cool story, but what about MY problems?"
StoryBrand flips this completely. It helps you identify:
What your customer wants (their desire)
What's getting in their way (their problem)
What failure looks like if they don't solve it (the stakes)
What success looks like if they do (the reward)
** Let me share a quick example:
↳ Take a wellness coach who's struggling to connect with clients. She keeps talking about her certifications and methodology (snooze fest, honestly). But after applying StoryBrand principles, she might uncover that her ideal clients aren't looking for credentials—they're exhausted working moms who just want someone to help them find 10 minutes of peace in their chaotic days without feeling guilty about it.
Boom! Suddenly her messaging could transform from "Certified in XYZ methodologies" to "Find your calm in the chaos, without the mom guilt." I've seen this kind of shift triple consultation bookings in a month. Not because the services changed, but because the message finally speaks directly to the customer's story!
Ditching the Confusion: Simplifying Your Message
Here's a truth bomb: confused minds don't buy. Period.
If your website reads like a technical manual or your Instagram captions require a PhD to decipher, you're losing people faster than my aunt looses her keys (which is saying something🙈).
StoryBrand is like a professional organizer for your website's content—it eliminates the digital clutter, creates clear categories, and ensures every piece of information has a purpose, so just like a well-organized closet, everything is easy to find and makes sense.
This hit home for me during recovery. When I was using, my life was chaotic—complicated relationships, elaborate lies, constant noise. Recovery demanded simplicity. I had to strip everything back to the essentials: honesty, authenticity, one day at a time.
The same principle applies to your brand. When you clarify your message using the StoryBrand framework, you're essentially saying:
Here's your problem
Here's how I solve it
Here's what your life looks like after
That's it! No jargon. No fluff. Just crystal clear communication that respects your customer's time and attention.
And let me tell you, there's something incredibly freeing about simplicity. Just like in recovery when I finally stopped trying to be everything to everyone, your brand can experience that same liberation when you stop trying to say everything to everyone.
Focus on what matters, ditch the rest, and watch how people respond to that refreshing clarity.
Your StoryBrand Website Package: Your Solution
Transforming Your Story into a Powerful Website
Alright, here's where the rubber meets the road, friend! After all this talk about authentic voices and StoryBrand clarity, you might be thinking, "Cool story, but how do I actually make this happen?" I gotcha covered.
My StoryBrand Website Package is like the Swiss Army knife of brand transformation. It's not just about slapping a pretty template on your business and calling it a day (though, yes, it will be gorgeous—I have standards!).
This is about crafting a digital home that actually works for you while you sleep, vacation, or binge-watch that show everyone's talking about.
When you work with me, you're getting more than just a designer. You're getting someone who's walked through fire to find their own voice—so I know exactly how precious yours is. You're getting a StoryBrand guide who can translate your jumbled thoughts into crystal-clear messaging that makes customers go, "Wait, it's like they're reading my mind!"
And you're getting a Squarespace nerd who knows how to transform all that goodness into a website that's both stunning AND functional (because pretty is nice, but pretty that converts is nicer!).
Every pixel I place comes with intention behind it. Maybe it's the recovery background, but I don't do fluff or filler.
Every element on your site will be there for a reason—to move your visitor one step closer to saying "heck yes!" to whatever you're offering. It's strategic design with heart, because that's the sweet spot where amazing things happen.
What's Included? A Peek Inside My Process
Let me pull back the curtain on how this whole thing works (spoiler: it's actually fun!).
First up, we'll dive deep into your business with our StoryBrand Clarity Session. This is where we uncover your customer's desires, problems, and the transformation you offer. This step often leads to significant breakthroughs for clients!
Next, I'll craft your StoryBrand BrandScript—the foundation of all your marketing. It ensures your website and all content stays focused on your customers.
Then comes the design magic, following my structured process:
Phase 1: Web Prep (1 Week)
We'll finalize your StoryBrand Script, sitemap, and content architecture, setting a solid foundation for your website.
Phase 2: Web Design & Development (4-5 Weeks)
I'll create a custom Squarespace website (5 pages) built on StoryBrand principles.
We'll craft compelling headlines and website copy designed to convert visitors into leads.
I'll design an intuitive user experience and incorporate on-brand visuals.
Basic SEO setup so Google knows you exist.
Phase 3: Web Feedback & QA (2 Weeks)
You'll have two rounds of feedback and revisions to ensure your complete satisfaction.
Thorough QA testing.
Phase 4: Launch (1 Week)
We'll launch your website and provide a personalized Squarespace training session.
Post launch support, and bug fixes.
The entire journey takes approximately 7-8 weeks from our initial call to launch day.
Ready to Amplify Your Voice?
Listen, I know making this decision feels big. Investing in your business always does. But here's the truth: every day your authentic story remains untold is a day potential customers are choosing someone else who made it easier for them to say yes. (…ouch🫣)
So let's do this thing! Book a free 30-minute pow-wow(chit-chat) where we'll chat about your business, your goals, and whether we're a good fit to create magic together. No pressure, no sales tactics—just real talk about what's possible.
Want to dip your toe in first? Grab my free "StoryBrand Website Checklist" that walks you through the 7 deadly website sins that are probably costing you customers right now (and how to fix them).
The question isn't whether your story deserves to be told—it absolutely does. The question is: are you ready to tell it in a way that can't be ignored?
Your voice matters. Your work matters. Let's make sure the world knows it.
So here's the highlight reel of what we've covered
(for those of you who love to skim—I see you, and I respect your time management skills!):
Your authentic voice isn't just some fluffy marketing concept—it's what makes your brand impossible to ignore or forget.
My journey from addiction to recovery taught me that finding your true voice is messy but absolutely transformational. And using the StoryBrand framework? It's like having GPS for that journey, helping you clarify your message so customers actually listen, connect, and take action.
Here's the thing that keeps me up at night with excitement (yes, I'm that brand nerd): when purpose-driven entrepreneurs find their authentic voice, they don't just build successful businesses—they change lives. Including their own.
Think about it. That mission of yours, that purpose that gets you out of bed on even the most Monday-ish of Mondays? It deserves to be heard. Not buried under jargon or lost in the noise of sameness that plagues most business websites. Your voice—your actual, real, this-is-who-I-really-am voice—is the most powerful tool you have.
And honestly? The world needs more real voices right now. More people willing to ditch the corporate-speak and say, "This is me. This is what I believe. This is how I can help." Because that kind of authenticity isn't just refreshing—it's revolutionary.
So whether you decide to work with me or not (though I hope you do, because we'd have a blast!), promise me one thing:
Don't hide your story. Don't water down your message. Don't try to sound like everyone else. The right people—your people—are waiting for exactly what only you can offer.
Your turn to make some noise, friend. I'll be over here cheering you on.
With warmth, coffee, and an occasional dad joke,
Jenny Walker - founder of jenjoleeco
P.S. If this resonated with you, I'd love to know! Drop a comment below or shoot me a message. The best part of putting my words into the world is hearing when they find their way to the right hearts. ♥
